Ads Based on
the Weather

Creating and managing ad campaigns based on local Weather Conditions. RLC Media develops campaigns that dynamically adjust to temperature, rain, sun, and more, while increasing relevancy and ROI

 

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Automated Weather Bidding

Utilize local weather conditions to trigger your ads when certain conditions apply. Our systems will automatically adjust your keywords and bids to any combination of weather conditions. By advertising your ads based on the weather, we can optimize campaigns to the highest consumer buying habits for your business.

Sunshine
Cloudy
Lightning
Snow

Our approach to PPC allows you to promote your business at the best time, to the most qualified consumers, and in the most cost efficient way possible.

Bids are Optimized by Weather in any US city.

Dynamically insert current or forecasted weather conditions in ads to increase ad relevancy at the moment of decision. Using cloud-based software we deliver ads based on real-time localized climatic conditions.

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Promoting and optimizing your campaigns based on product demand and weather conditions

Dynamically change your AdWords Ads by any weather combination in any U.S. city. Rules such as ‘Adjust bids when weather is above 72 degrees and mostly sunny’ can drastically increase relevancy to your product and optimize your ads for conversions

Common Weather Triggers

- Increase Snow Blower bids when snow is more then 2”

- Launch gardening products when temperature is above 72 degrees

- Start Umbrella campaign when rainfall exceeds 1”

- Increase bids when weather is above 72 degrees and mostly sunny


Optimizing ANY Combination of Weather Conditions

Start increasing your ROI and Conversions by utilizing current and forecasted weather conditions today

Ads Based on
your Inventory

Promoting and optimizing your campaigns based on current Sales Promotions, Product Demand, and Inventory Levels . RLC Media develops campaigns that dynamically adjust to your business.

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