Ads Based on
Creating and managing ad campaigns based on local Weather Conditions. RLC Media develops campaigns that dynamically adjust to temperature, rain, sun, and more, while increasing relevancy and ROI
Utilize local weather conditions to trigger your ads when certain conditions apply. Our systems will automatically adjust your keywords and bids to any combination of weather conditions. By advertising your ads based on the weather, we can optimize campaigns to the highest consumer buying habits for your business.
Our approach to PPC allows you to promote your business at the best time, to the most qualified consumers, and in the most cost efficient way possible.
Bids are Optimized by Weather in any US city.
Dynamically insert current or forecasted weather conditions in ads to increase ad relevancy at the moment of decision. Using cloud-based software we deliver ads based on real-time localized climatic conditions.
Promoting and optimizing your campaigns based on product demand and weather conditions
Dynamically change your AdWords Ads by any weather combination in any U.S. city. Rules such as ‘Adjust bids when weather is above 72 degrees and mostly sunny’ can drastically increase relevancy to your product and optimize your ads for conversions
Common Weather Triggers
- Increase Snow Blower bids when snow is more then 2”
- Launch gardening products when temperature is above 72 degrees
- Start Umbrella campaign when rainfall exceeds 1”
- Increase bids when weather is above 72 degrees and mostly sunny