From the Lion's Mouth

5 Ways to Maximize a Tight PPC Budget

Use free advertising resources and account monitoring strategies to get the most out of your PPC ad spend.  

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Can Pay-Per-Click Support Inbound Marketing?

Examine three real world examples of blended Pay-Per-Click and inbound advertising for the most effective way to reach your audience. (more…)

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Google Expanding In-market Audience Targeting to Search

Marketers will be able to target users based on In-market Targeting and purchase intent signals within Search campaigns in multiple categories.

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How to be a Facebook Ads Influencer

Create conversion-worthy ads when you know your business goals, target audience, and red flags using Facebook Ad Manager’s campaign and management tools. (more…)

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The Case for Automated Bidding

If you’re looking to refine bidding in your PPC campaign, understand why automation provides greater reliability and flexibility than that of a manual solution. (more…)

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Local Search Optimization

 

If you own (or do online marketing for) a local business, you understand the challenges that come with local campaigns vs. that of a non geo-specific brand. Whether you’re just getting started in these efforts or have been working on your online presence for quite some time, Local Search Optimization is your long game.

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The PPC Landing Page: 4 Tips to Get Higher Conversion Rates

Control landing page traffic through conversion rate optimization based on geography, engagement levels, and intent.

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What is Quality Score?

Know the function of an above-average Quality Score and it’s relationship between your cost per click and cost per conversion. (more…)

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AdWords: Exact Match Not Quite So Exact . . . Again

Close variants now include word reordering and function words in exact match type keywords. (more…)

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5 Simple Mobile PPC Ad Strategies

Assuming you already have a successful desktop search marketing strategy in place, it’s time to take a fresh look at your mobile PPC strategy for both quick wins and overdue renovations.  

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