From the Lion's Mouth

The Case for Automated Bidding

If you’re looking to refine bidding in your PPC campaign, understand why automation provides greater reliability and flexibility than that of a manual solution. (more…)

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Local Search Optimization

 

If you own (or do online marketing for) a local business, you understand the challenges that come with local campaigns vs. that of a non geo-specific brand. Whether you’re just getting started in these efforts or have been working on your online presence for quite some time, Local Search Optimization is your long game.

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The PPC Landing Page: 4 Tips to Get Higher Conversion Rates

Control landing page traffic through conversion rate optimization based on geography, engagement levels, and intent.

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What is Quality Score?

Know the function of an above-average Quality Score and it’s relationship between your cost per click and cost per conversion. (more…)

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AdWords: Exact Match Not Quite So Exact . . . Again

Close variants now include word reordering and function words in exact match type keywords. (more…)

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5 Simple Mobile PPC Ad Strategies

Assuming you already have a successful desktop search marketing strategy in place, it’s time to take a fresh look at your mobile PPC strategy for both quick wins and overdue renovations.  

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How to Use Organic Keyword Rankings

With the evolution of search engines and social media, examine how to more wisely invest time and resources in SEO and organic keyword rankings

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Digital Remarketing – What It Is and How To Use It

Digital Remarketing – What It Is and How to Use It

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3 Challenges with Google Shopping Campaigns

Restructuring your Product Feed and strategy based on search queries can increase conversions without increasing your budget.

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