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6 Ways Small Online Stores Can Compete with Mega-Retailers

The sheer scale of mega-retailers like Amazon is difficult to grasp. In 2018, Amazon was projected to earn almost 36 percent of US online sales. Despite their lesser share of the U.S. e-commerce market, eBay, Shopify and Squarespace have also carved out substantial businesses by partnering with retailers.   
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How to Increase Your Domain Authority

  Ask any marketer, and they’ll tell you that the higher your position on Google’s search engine results page, the more effective your marketing.
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5 Steps to Lightning Fast Page Speed

Optimizing page speed can feel like running on a treadmill. There will forever be room for improvement, but these guidelines provide a simple standard for success:
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word of mouth marketing

5 Ways to Maximize Word-of-Mouth Marketing

  Word-of-mouth marketing is by far the most successful (and cost-effective) tool to convert potential customers. All it takes is a happy customer who feels compelled to share his or her story.
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How to Write PPC Ads That Convert

  Pay-per-click marketing is your chance to create effective, highly targeted ad campaigns. Your paid ads are the gateway between your customers’ needs and the solutions your business offers.  
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5 Types of Online Shoppers and Why They Choose Not to Buy

Nearly three-fourths of online shoppers have been reported to leave a site without completing a purchase, sending cart abandonment rates as high as 80 percent, according to a Barilliance study.
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