Ask any marketer, and they’ll tell you that the higher your position on Google’s search engine results page, the more effective your marketing.
Optimizing page speed can feel like running on a treadmill. There will forever be room for improvement, but these guidelines provide a simple standard for success:
Word-of-mouth marketing is by far the most successful (and cost-effective) tool to convert potential customers. All it takes is a happy customer who feels compelled to share his or her story.
Pay-per-click marketing is your chance to create effective, highly targeted ad campaigns. Your paid ads are the gateway between your customers’ needs and the solutions your business offers.
Nearly three-fourths of online shoppers have been reported to leave a site without completing a purchase, sending cart abandonment rates as high as 80 percent, according to a Barilliance study.Continue reading
From web design to e-commerce and everything in between, your web presence is the foundation for being seen in the modern marketplace.Continue reading
Search Engine Optimization has a bit of a reputation. If you need special “tricks” to get your site to climb to the top of Google’s search results page, doesn’t that mean you’re cheating the system?Continue reading
You’ve already done the hard part by linking a Google Analytics tracking code to your website or blog, which means you already know that having a website isn’t enough—you also need to ensure that its function and design generates customers. That’s where this free and powerful analytics tool comes in.Continue reading
In business, determining a target audience gives you the same advantage. You learn how to grab attention from the people who consistently like companies like yours by marketing to their unique triggers.Continue reading