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Find the latest news and how-to’s straight from the experts in the business. Learn new tips and tricks and whats changing in the industry.

How Do SEO and PPC Work Together?

How Do SEO and PPC Work Together? In the dynamic world of digital marketing, “search” often serves as an umbrella term for both search engine optimization (SEO) and pay-per-click (PPC) marketing. Both funnel visitors to your website using the search engine results pages (SERPs). Both impact the search results users
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4 Things You Can Do to Improve Your Google E-A-T Rating Right Now

4 Things You Can Do to Improve Your Google E-A-T Rating Right Now  On August 1, 2018, Google rolled out its broad core algorithm update to make content more relevant. And several months back, they revamped their 166-page internal document—Search Quality Rating Guidelines—a document which spends significant time talking about
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What You Need to Know to Get a Google Featured Snippet

 What You Need to Know to Get a Google Featured Snippet Getting traffic from Google means keeping up with its constantly evolving features. If you want to rank, you have to know how to optimize. And since 2014, there’s been a clear push from Google to deliver featured snippet results
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Social Media and SEO: 3 Ways To Boost Search Results

 Social Media and SEO: 3 Ways To Boost Search Results You want as many eyes as possible on your website – whether your goal is to sell your products, promote your services, or, you know, provide the world’s best digital marketing. There are lots of ways to drive traffic to
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Is Your Average Cost Per Click High? Here’s How to Fix It.

Is Your Average Cost Per Click High?  Here’s How to Fix It.   Pay-per-click advertising is centered around the ability to lower CPC (cost-per-click) costs.    In other words, if you’re able to pay less for a click, then your cost per conversion will also be less, right?    The
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5 Ad Ranking Questions Everyone Has For Google

 5 Ad Ranking Questions Everyone Has For Google Paid search. Google Ads. Ad Ranking. You have questions, and we’ve got answers. Ad ranking is simple in nature, but finding ways to improve your ad rank is not. What moves, edits, or selections will improve your position, and which ones could
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