5 Best Ways To Collect Customer Feedback
Analytics and data can give you insights into what people want from your business and how they interact with your website. But customer feedback is about understanding why customers make the choices that they do.
Why are people using that button twice as often as another? Why are most of your customers stopping short of creating their account on the final step of your five-step process?
Match customer feedback to your data and analytics, and you’ll notice the gaps that need to be fixed. There’s just one problem: customers are motivated by their own goals and deadlines. It’s not their responsibility to provide your company with feedback.
There’s no one-size-fits-all tactic to gain information from users. Sending a survey form to an already disgruntled user will only make the problem worse. In this case, a phone call works better.
Here are the best and most proven ways to collect customer feedback:
The Best Ways to Collect Customer Feedback
Research by thinkJar’s CEO, Esteban Kolsky, found that only 1 out of 26 unhappy customers complain. The rest just leave.