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Many companies find themselves struggling against customer acquisition, constantly faced with a competitive markets where being distinct from the competition is a bit like catching Proteus.
Keeping up with the latest market trends, personalization, and shifting consumer behavior means hundreds of new features are added annually to AdWords and Google Shopping.
So how is it possible to invest wisely and efficiently in marketing that drives highly-qualified users to conversion? If done effectively, that’s where Search Engine Marketing shines.