Trademarked since 1987, they were also remarkably the very first business to advertise on Google AdWords back in its 2000 debut. The competition in lobster shipping, however, has continued to rise, namely through large competitors in Maine and along the East Coast.
RLC Media responded with a competitor analysis that focused primarily on current industry site standards in order to effectively upgrade Lobster Gram’s on-page SEO, meta data, and status on Search Console in order to be crawled and indexed more frequently by search engines.
“RLC Media knows how I think. I sleep well knowing they are on the job. Amazing dedication to our account at all levels.”
Ecommerce Director & Consultant
RLC Media’s primary goal was to drive more organic traffic to Lobster Gram’s site through tag and acquisition management strategies in order to improve back-end metrics, quality score, and organic listings and rankings. The result was a 514% increase in sessions YoY, a 93% bounce rate improvement, a 3.93 avg. page/session, and a 71% increase in goal completions.
With PPC and SEO campaigns working in tandem, Lobster Gram’s increased organic growth correlated with lower costs for similar keywords as their quality score increased. Organic brand awareness also correlated with increases in paid search: a 64% increase in sessions, 78% bounce rate improvement, 16% increase in pages/sessions (8.35 to 9.68) and a 75% increase in goal completions PoP.